The Age of Data
We live in an era where information has become more valuable than oil or gold. Every click, every like, every search tells a story — about who we are, what we want, and how we think. This story isn’t just ours to keep; it’s constantly being collected, analyzed, and used by organizations across the globe.
More Than Just Advertising
Most people assume their data is used for one purpose: targeted ads. While that’s true, it’s only the surface. Data today powers advanced algorithms that can predict our choices, influence our habits, and even shape our political views. This isn’t one message for everyone — it’s millions of carefully tailored messages designed to push each of us in a specific direction.
Breaking It Down Through Storytelling
In Zabbel’s latest production, Why They Want Your Information So Badly, we set out to explain these complex dynamics in a way that’s simple, engaging, and visual. Using motion graphics and storytelling, the video shows how information flows from our personal devices into the hands of corporations and institutions, and what that means for society at large.
Kit Center’s Contribution
For this video, Kit Center supported the process by providing research, insights, and background materials. This contribution helped shape the narrative and ensured that the story was grounded in accurate and meaningful context. Zabbel carried out the full production, but the collaboration with Kit Center made the message stronger and more impactful.
Why It Matters
Awareness is the first step toward empowerment. By understanding how information is collected and used, we gain the ability to question, to protect our digital presence, and to demand transparency. This is not just a story about technology — it’s a story about freedom of thought, choice, and society’s future.
Watch the Video
We invite you to watch the full video and reflect on its message. The more we know, the better prepared we are to navigate the world of information around us.
